True power is invisible and impeccable, like good taste. It is never clumsy or artless. Powerful people whisper, suggest, seduce, in order to coerce. They only use volume for effect. This is how you can tell a blowhard from a mogul. ... Most powerful people don't need to coerce; their mere presence is coercive.
Lynda ObstThe key to moving a maybe to a yes is to make the buyer feel as though other buyers have already said yes. ... It helps if it's true, but it never is. No one wants to be the first yes. Why is this? I don't know, but I think it's anthropological.
Lynda Obst