The key to moving a maybe to a yes is to make the buyer feel as though other buyers have already said yes. ... It helps if it's true, but it never is. No one wants to be the first yes. Why is this? I don't know, but I think it's anthropological.
Lynda Obstnerve, not talent, is the one necessary and sufficient trait for success. (Wouldn't it be ideal if it were talent? But talent with no nerve is like the sound of one hand clapping.
Lynda ObstWhen I was starting out, the first women studio heads and writers were just getting into their perches - development execs learning their chops.
Lynda Obst