African American women in particular have incredible buying power. Statistically, we go to the movies more than anyone. We have made Tyler Perrys career. His films open with $25 million almost consistently.

When you begin a play, you're going to have to spend a lot of time with those characters, so those characters are going to have to be rich enough that you want to take a very long journey with them. That's how I begin thinking about what I want to write about and who I want to write about.

Just because it’s a unique perspective doesn’t mean it can’t offer something universal.

I feel it's my social responsibility to shine a light on areas that don't get seen. My personal feeling is that it's an artist's responsibility to be engaged with the culture. And when the culture is going through turmoil, I think an artist can't ignore that. I don't feel that every artist has to be politically engaged, but I can't imagine that you can be an active participant of this culture and not in some way reflect that in the work you are creating.

If you lead with the anger, it will turn off the audience. And what I want is the audience to engage with the material and to listen and then to ask questions. I think that 'Ruined' was very successful at doing that.

When the play is still evolving I try to be at rehearsal as often as possible, and part of that casting process. You find new things when the language is living in different people's mouths.

I see the audience as the final collaborator. I think it's kind of bullshit when people say, "I'm not interested in the audience reaction." I'm like, "Then why do you do theater? You can write a book, then you don't have to see how the audience reacts." It's a living, breathing thing.