...when a phone call competes for attention with a real-world conversation, it wins. Everyone knows the distinctive high-and-dry feeling of being abandoned for a phone call, and of having to compensate - with quite elaborate behaviours = for the sudden half-disappearance of the person we were just speaking to. 'Go ahead!' we say. 'Don't mind us! Oh look, here's a magazine I can read!' When the call is over, other rituals come into play, to minimise the disruption caused and to restore good feeling.

For any true stickler, you see, the sight of the plural word “Book’s” with an apostrophe in it will trigger a ghastly private emotional process similar to the stages of bereavement, though greatly accelerated. First there is shock. Within seconds, shock gives way to disbelief, disbelief to pain, and pain to anger. Finally (and this is where the analogy breaks down), anger gives way to a righteous urge to perpetrate an act of criminal damage with the aid of a permanent marker.

After university, I got a job sub-editing and for years I was a literary editor.

...when a phone call competes for attention with a real-world conversation, it wins. Everyone knows the distinctive high-and-dry feeling of being abandoned for a phone call, and of having to compensate - with quite elaborate behaviours = for the sudden half-disappearance of the person we were just speaking to. 'Go ahead!' we say. 'Don't mind us! Oh look, here's a magazine I can read!' When the call is over, other rituals come into play, to minimise the disruption caused and to restore good feeling.

Texting is a fundamentally sneaky form of communication, which we should despise, but it is such a boon we don't care. We are all sneaks now.

If we looked inside ourselves and remembered how insignificant we are, just for a couple of minutes a day, respect for other people would be an automatic result.

If you still persist in writing, "Good food at it's best", you deserve to be struck by lightning, hacked up on the spot and buried in an unmarked grave.