Texting is a fundamentally sneaky form of communication, which we should despise, but it is such a boon we don't care. We are all sneaks now.
Lynne TrussPanda. Large black-and-white bear-like mammal, native to China. Eats, shoots and leaves.
Lynne TrussThe rule is: the word 'it's' (with apostrophe) stands for 'it is' or 'it has'. If the word does not stand for 'it is' or 'it has' then what you require is 'its'. This is extremely easy to grasp. Getting your itses mixed up is the greatest solecism in the world of punctuation. No matter that you have a PhD and have read all of Henry James twice. If you still persist in writing, 'Good food at it's best', you deserve to be struck by lightning, hacked up on the spot and buried in an unmarked grave.
Lynne TrussThe problem is that it has become politically awkward to draw attention to absolutes of bad and good. In place of manners, we now have doctrines of political correctness, against which one offends at one's peril: by means of a considerable circular logic, such offences mark you as reactionary and therefore a bad person. Therefore if you say people are bad, you are bad.
Lynne Truss