Don't pessimism and caution naturally go hand in hand?

It used to be just CIA agents with ear-pieces who walked round with preoccupied, faraway expressions, and consequently regarded all the little people as irrelevant scum. Now, understandably, it's nearly everybody.

No one else understands us 7th sense people. They regard us as freaks. When we point out illiterate mistakes, we are often aggressively instructed to 'get a life' by people who, interestingly, display no evidence of having lives themselves.

If you still persist in writing, "Good food at it's best", you deserve to be struck by lightning, hacked up on the spot and buried in an unmarked grave.

Proper punctuation is both the sign and the cause of clear thinking.

If we looked inside ourselves and remembered how insignificant we are, just for a couple of minutes a day, respect for other people would be an automatic result.

The rule is: the word 'it's' (with apostrophe) stands for 'it is' or 'it has'. If the word does not stand for 'it is' or 'it has' then what you require is 'its'. This is extremely easy to grasp. Getting your itses mixed up is the greatest solecism in the world of punctuation. No matter that you have a PhD and have read all of Henry James twice. If you still persist in writing, 'Good food at it's best', you deserve to be struck by lightning, hacked up on the spot and buried in an unmarked grave.