With homogenized culture, even if you feel frustrated, you'd have to write a Taylor Swift song to get heard.

We know that those huge U.S. brands do have political sway.

In England right now you're not good enough until you get validated.

Now, [hip-hop/grime artists] Stormzy, Skepta, or the Section Boyz have to be validated by Drake, Rihanna or Beyoncé. They're rolled into this one urban culture bubble; it's not really to do with, "I'm specifically f - ked off about my country and what's going on in my town." We're very much only showing success to artists who impress American artists, and I'm one of them.

Even if you're frustrated, how do you express yourself? There's no subculture like back in the day.

Here we are at the edge of the world, the very edge of Western civilization, and all of us are so desperate to feel something, anything, that we keep falling into each other and f*****g our way toward the end of days.

I feel like a mirror reflecting back everyones perception of me.