We know that those huge U.S. brands do have political sway.

I already feel that I am making a political statement by sticking around in music, when I am doing it so differently to everyone else.

When mayors get together they probably have better conversations and have better notes to share about running different cities, and just do what suits. Basically, like when you combine all the religions and take the best bits, you should be able to combine all the cities and take the best bits, the information, the tried and tested things.

I felt pissed off because I realized that you have to teach people in a clichéd way how to be happy-and happiness has become too one thing in American media. Achieving happiness is not really about having a flat stomach and the best car.

By the time it came to the 90s, the late 90s, being a businessman was the beacon to uphold. We've been having the concept of the best rapper equals the best businessman.

You need everyone to get together and just believe in it, and lead by example that it is possible to be outside the system, and that's really super-f - king hard, and I'm sure there's some geniuses out there who can achieve it.

It could be the sort of declining grip of the American MTV-nation culture-the fact that MTV doesn't play so much music anymore.