Nowadays, [young musicians] are so quick to be like, "OK, fine, I'll take the cheque, or I'll get the stamp from XYZ, and I'm expanding my brand," rather than thinking, "I'm part of this space over here, and in order for it to grow, you can't have it assimilated by this bigger bubble or corporate brand."
M.I.A.It could be the sort of declining grip of the American MTV-nation culture-the fact that MTV doesn't play so much music anymore.
M.I.A.I never pigeonholed myself - the only reason you'd want to pigeonhole is to monetize your business and, as a person, I don't see the importance of doing that. My music took off above the rest of those things: You can just make a song, put it on a CD, and get it out to all these people.
M.I.A.Nike is the uniform for kids all over the world, and African design has been killed by Nike. Africans no longer want to wear their own designs.
M.I.A.