I wanted to represent a different decade, and I wanted someone who goes back further than me. I go back the furthest on this thing, I never really noticed that before. I'm going to have to fix that or I'm going to look really old.
M.I.A.Nowadays, [young musicians] are so quick to be like, "OK, fine, I'll take the cheque, or I'll get the stamp from XYZ, and I'm expanding my brand," rather than thinking, "I'm part of this space over here, and in order for it to grow, you can't have it assimilated by this bigger bubble or corporate brand."
M.I.A.I think people were genuinely addicted to hip hop in the 90s, addicted to the idea of empowerment. I think it came from [the fact that] the rappers in the 90s, their parents coming from the 70s, had such a rich variety of records to sample.
M.I.A.