The difference is that raving fans, unlike satisfied customers, become part of your sales force. They tell friends, family and co-workers about your services and your products. And, of course, good things will happen!

Find what makes your heart sing and create your own music.

Gratitude is not a fair weather virtue. True gratitude means appreciating your life no matter what the storms may bring. Is simply being alive gift enough for you to feel grateful?

A service culture doesn't happen by accident. The company is always a reflection of the person at the helm. Their attitude, their values, and their commitment to service excellence will drive the actions of others in the organization. Always has...always will.

By the choices we make, by the attitudes we exhibit, we are influencing lives every day in positive or negative ways...our family, our peers, our friends, and even strangers we've never met before and will never meet again. So when you brush your teeth every morning, look in the mirror and ask yourself...'Are there things I'd like to change?'

In order to accomplish more than you ever have before, you must do more than you have ever done before.

Never forget, organizational values start and end with you, the leader. Whether your example is good or bad, expect most employees to follow your lead.