You can be labelled but if it doesn't speak to people then it won't work. The social media and online has been really important. Fans are really smart too: they don't want to hear something manufactured or something that has too much marketing behind it.
Mac MillerThe blogs have been great and everything, but I think, for me, it's better to have a central place on the Internet for all my fans to go and show their friends my YouTube, Twitter, and social networking sites. To have that spread all on its own and have a central station to get everything Mac Miller.
Mac Miller