When you don't want something enough to make the effort, making an effort is a waste.
Nobody can make anybody be someone he or she doesn't want to be.
Keeping score of old scores and scars, getting even and one-upping, always makes you less than you are.
Never hire someone who knows less than you do about what he's hired to do.
It's great to arrive, but the trip's most always most of the fun.
There is just no way any management with any intelligence and foresight cannot recognize the value of a corporate image. It is the best, single marketable investment that a company can make.