For corporations to be bedfellows with the arts is good business for both. The architecture that houses a company is a more visible statement than the president's in the annual report. Ditto interiors, particularly of offices and sometimes, dramatically, in plants. For solvent businesses, support of community cultural undertakings in music, drama, dance creates great goodwill. Also, the existence of such activities is often important to the executives and their families that companies want to keep or attract to keep.

Never hire someone who knows less than you do about what he's hired to do.

There's one post-Christmas chore I love-writing thank-you letters.... Lots of companies for many reasonable reasons, I guess, have a policy against sending even Christmas cards, never mind things, at Christmastime. But our clan gets a big kick out of opening the Warner-Lambert box containing an assortment of their wares; we argue over which of the boys is to get the Union Oil Co. necktie [and] all the holiday long we play the marvelous Christmas music sent by Goodyear.... None of these things means that Forbes or Forbeses have been had. But all of us like being thought of.

Generous gestures yield the most when that isn't their purpose.

To live long and achieve happiness, cultivate the art of radiating happiness.

Several weeks of summer vacation in the Thirties I spent working at $15 a week in the FORBES office.... I worked in the mail cage, where envelopes were slit and subscription payments extracted. Dad used to come pounding down the office aisle and pause long enough to ask, How much today? Inevitably the answer was inadequate-except once. That day the controller said excitedly, Mr. Forbes, the ledger shows a slight profit this month! ... My father turned to him and said, Young man, I don't give a damn what your books show. Do we have any money in the bank?

Wars almost never end the way starters had in mind.