You're fortunate when you can afford to be virtuous.

There is just no way any management with any intelligence and foresight cannot recognize the value of a corporate image. It is the best, single marketable investment that a company can make.

When young, you're shocked by the number of people who turn out to have feet of clay. Older, you're surprised by the number of people who don't.

Listening to advice often accomplishes far more than heeding it.

There's one post-Christmas chore I love-writing thank-you letters.... Lots of companies for many reasonable reasons, I guess, have a policy against sending even Christmas cards, never mind things, at Christmastime. But our clan gets a big kick out of opening the Warner-Lambert box containing an assortment of their wares; we argue over which of the boys is to get the Union Oil Co. necktie [and] all the holiday long we play the marvelous Christmas music sent by Goodyear.... None of these things means that Forbes or Forbeses have been had. But all of us like being thought of.

The difference between men and boys is the price of their toys.

It's so much easier to suggest solutions when you don't know too much about the problem.