There are a handful of companies who understand all successful business operations come down to three basic principles; People---Product---Profit. Without top people, you cannot do much with the other two.

The only unforgivable sin: Being unforgiving.

Why, just a couple of economic seasons ago, was idle cash considered an indication of bad management or lazy management? Because it meant that management didn't have this money out at work ... Now look. Presto! A new fashion! Cash is back in! Denigrating liquidity has dropped quicker than hemlines. A management is now saluted if it has some cash, some liquidity, doesn't have to go to the money market at huge interest rates to get the wherewithal to keep going and growing. Along with Ben Franklin, my father and your father would understand and applaud this new economic fashion.

Several weeks of summer vacation in the Thirties I spent working at $15 a week in the FORBES office.... I worked in the mail cage, where envelopes were slit and subscription payments extracted. Dad used to come pounding down the office aisle and pause long enough to ask, How much today? Inevitably the answer was inadequate-except once. That day the controller said excitedly, Mr. Forbes, the ledger shows a slight profit this month! ... My father turned to him and said, Young man, I don't give a damn what your books show. Do we have any money in the bank?

People who stare deserve the looks they get.

Some days are for living. Others are for getting through.

The smart ones ask when they don't know. And, sometimes, when they do.