The single most important thing a city can do is provide a community where interesting, smart people want to live with their families.

What must underlie successful epidemics, in the end, is a bedrock belief that change is possible, that people can radically transform their behavior or beliefs in the face of the right kind of impetus.

I'm someone who can provide an intellectual framework, but I can't tell people who are trying to sell Product X how to do that because I don't know, and I would be faking it if I attempted to step into that role.

Once a musician has enough ability to get into a top music school, the thing that distinguishes one performer from another is how hard he or she works. That's it. And what's more, the people at the very top don't work just harder or even much harder than everyone else. They work much, much harder.

Lesson Number One: The Importance of Being Jewish

That was it! The whole Redwood City philosophy was based on a willingness to try harder than anyone else.

The Law of the Few... says that one critical factor in epidemics is the nature of the messenger.