if we can control the environment in which rapid cognition takes place, then we can control rapid cognition

Starting epidemics requires concentrating resources on a few key area. The Law of the Few says that Connectors, Mavens, and Salesman are responsible for starting word-of-mouth epidemics, which means that if you are interested in starting a word-of-mouth epidemic , your resources ought to be solely concentrated on these three groups. No one else matters.

My father read Charles Dickens to us as children, and at the end of virtually every novel he would choke up and start to cry - and my father NEVER cried. It always made me love him all the more.

Happiness, in one sense, is a function of how closely our world conforms to the infinite variety of human preference.

Performance ought to improve with experience, and pressure is an obstacle that the diligent can overcome.

Poverty is not deprivation, it is isolation.

People are in one of two states in a relationship,” Gottman went on. “The first is what I call positive sentiment override, where positive emotion overrides irritability. It’s like a buffer. Their spouse will do something bad, and they’ll say, ‘Oh, he’s just in a crummy mood.’ Or they can be in negative sentiment override, so that even a relatively neutral thing that a partner says gets perceived as negative.