What must underlie successful epidemics, in the end, is a bedrock belief that change is possible, that people can radically transform their behavior or beliefs in the face of the right kind of impetus.
Malcolm GladwellWe are approaching levels - if we're not beyond levels - of threshold for the number of messages that consumers can take in in a given day. There is a kind of hunger for some kind of new approach to getting the word out about something.
Malcolm GladwellThe single most important thing a city can do is provide a community where interesting, smart people want to live with their families.
Malcolm Gladwell