What happens when two people talk? That is really the basic question here, because, that's the basic context in which all persuasion takes place.
Malcolm GladwellThe ethics of plagiarism have turned into the narcissism of small differences: because journalism cannot own up to its heavily derivative nature, it must enforce originality on the level of the sentence.
Malcolm GladwellIt's as if you were interested in fashion and your neighbor when you were growing up happened to be Giorgio Armani.
Malcolm GladwellWe spend a lot of time and effort trying to figure out who's going to be a good NFL quarterback, and we do a very bad job of it. We don't really know. And we also spend a lot of time trying to figure out who will be a good teacher, and we're really bad at that too. We don't know if someone is going to be a good teacher when they start teaching. So what should we do in those situations in which predictions are useless?
Malcolm Gladwell