being able to act intelligently and instinctively in the moment is possible only after a long and rigorous of education and experience

The goal of storytelling should be to make stories as ubiquitous as music.

So, it's a very, you know - maybe we're wrong in - you know, we go around thinking the innovator is the person who's first to kind of conceive of something. And maybe the innovation process continues down the line to the second and the third and the fourth entrant into a field.

I think actually the marketing community is approaching a crisis: There are just too many messages competing for too little attention. That is the fundamental problem.

The answer is that we are not helpless in the face of our first impressions. They may bubble up from the unconscious - from behind a locked door inside of our brain - but just because something is outside of awareness doesn't mean it's outside of control.

A radical and transformative thought goes nowhere without the willingness to challenge convention.

People are experience-rich and theory-poor. I help people organize / make sense of their experiences.