Every cop will tell you that their real job is being a social worker. That's what they do all day. The large majority of police officers in this country never even draw their gun, let alone fire it. They do conflict resolution, right? And if that's their job, why do they need to look like they're an occupying force?
Malcolm GladwellPeople who bring transformative change have courage, know how to re-frame the problem and have a sense of urgency.
Malcolm GladwellWe don't know where our first impressions come from or precisely what they mean, so we don't always appreciate their fragility.
Malcolm GladwellWe are approaching levels - if we're not beyond levels - of threshold for the number of messages that consumers can take in in a given day. There is a kind of hunger for some kind of new approach to getting the word out about something.
Malcolm Gladwell