Basketball is an intricate, high-speed game filled with split-second, spontaneous decisions. But that spontaneity is possible only when everyone first engages in hours of highly repetitive and structured practice--perfecting their shooting, dribbling, and passing and running plays over and over again--and agrees to play a carefully defined role on the court. This is the critical lesson of improve, too, and it is also a key to understanding a puzzle of Millennium Challenge: spontaneity isn't random.

The Rule of 150 says that congregants of a rapidly expanding church, or the members of a social club, or anyone in a group activity banking on the epidemic spread of shared ideals needs to be particularly cognizant of the perils of the bigness. Crossing the 150 line is a small change that can make a big difference.

Flom had the same experience...He didn't triumph over adversity. Instead, what started out as adversity ended up being an opportunity.

Starting epidemics requires concentrating resources on a few key area. The Law of the Few says that Connectors, Mavens, and Salesman are responsible for starting word-of-mouth epidemics, which means that if you are interested in starting a word-of-mouth epidemic , your resources ought to be solely concentrated on these three groups. No one else matters.

Emotion is contagious.

We overlook just how large a role we all play--and by 'we' I mean society--in determining who makes it and who doesn't.

I don't want to be like the angry old guy in the corner who is always ranting and raving about the same things - but I don't mind doing that just a little bit!