Lands' End has undergone three major changes over the past couple of decades. The first was the introduction of an 800 number, in 1978; the second was express delivery, in 1994; and the third was the introduction of a Web site, in 1995. The first two innovations cut the average transaction time-the time between the moment of ordering and the moment the goods are received-from three weeks to four days. The third innovation has cut the transaction time from four days to, well, four days.
Malcolm GladwellIf you want to bring a fundamental change in people's belief and behavior...you need to create a community around them, where those new beliefs can be practiced and expressed and nurtured.
Malcolm GladwellIt is those who are successful, in other words, who are most likely to be given the kinds of special opportunities that lead to further success. Itโs the rich who get the biggest tax breaks. Itโs the best students who get the best teaching and most attention. And itโs the biggest nine- and ten-year-olds who get the most coaching and practice. Success is the result of what sociologists like to call โaccumulative advantage.
Malcolm GladwellI don't think people are averse to thinking about things in a deep way, but we have limited time and opportunity to think about things in a deep way. I think that's why there is an appetite for non-fiction - it gives people the opportunity to reexamine ordinary experience and be smarter about it.
Malcolm Gladwell