As human beings, we always expect everyday change to happen slowly and steadily, and for there to be some relationship between cause and effect.
Malcolm GladwellI'm in the storytelling business, and so you're always drawn to the unusual. And early on, I discovered that's the easiest way to tell stories... If you come up through a newspaper as I did, your whole goal is to get a story on the front page, and you only get something on the front page if it's unusual.
Malcolm GladwellThe Law of the Few... says that one critical factor in epidemics is the nature of the messenger.
Malcolm GladwellThe key to good decision making is not knowledge... It's whether our work fulfills us.
Malcolm GladwellPeople at CDC [Centers for Disease Control] who cut their teeth on diseases over the last 10 years have started to think of crime as another disease, and using some of these same concepts. It was something that was in the air in that world, but it was time to bust it out and apply it to any number of different social epidemics.
Malcolm Gladwell