The entire principle of a blind taste test was ridiculous. They shouldn't have cared so much that they were losing blind taste tests with old Coke, and we shouldn't at all be surprised that Pepsi's dominance in blind taste tests never translated to much in the real world. Why not? Because in the real world, no one ever drinks Coca-Cola blind.
Malcolm GladwellCourage is what you earn when you've been through the tough times and you discover they aren't so tough after all.
Malcolm GladwellOur intuitions, as humans, aren't always very good. Changes that happen really suddenly, on the strength of the most minor of input, can be deeply confusing.
Malcolm GladwellOutlier are those who have been given opportunities-- -and who have had the strength and presence of mind to seize them.
Malcolm Gladwell