Anyone who knows the marketing world knows that ideas come and go, and people latch onto things and think of them as a kind of solution.
Malcolm GladwellLands' End has undergone three major changes over the past couple of decades. The first was the introduction of an 800 number, in 1978; the second was express delivery, in 1994; and the third was the introduction of a Web site, in 1995. The first two innovations cut the average transaction time-the time between the moment of ordering and the moment the goods are received-from three weeks to four days. The third innovation has cut the transaction time from four days to, well, four days.
Malcolm GladwellYou can't concentrate on doing anything if you are thinking, โWhat's gonna happen if it doesn't go right?
Malcolm Gladwell