We tend to credit those who create an idea, not those who perfect it, forgetting that it is often only in the perfection of an idea that true progress occurs. Putting sixty-four transistors on a chip allowed people to dream of the future. Putting four million transistors on a chip actually gave them the future.

The entire principle of a blind taste test was ridiculous. They shouldn't have cared so much that they were losing blind taste tests with old Coke, and we shouldn't at all be surprised that Pepsi's dominance in blind taste tests never translated to much in the real world. Why not? Because in the real world, no one ever drinks Coca-Cola blind.

All artists have to do that at a certain point. This shift that has to happen between the initial moment of creation and then the consideration of what has been created.

We need to look at the subtle, the hidden, and the unspoken.

People are in one of two states in a relationship,” Gottman went on. “The first is what I call positive sentiment override, where positive emotion overrides irritability. It’s like a buffer. Their spouse will do something bad, and they’ll say, ‘Oh, he’s just in a crummy mood.’ Or they can be in negative sentiment override, so that even a relatively neutral thing that a partner says gets perceived as negative.

We prematurely write off people as failures. We are too much in awe of those who succeed and far too dismissive of those who fail.

What track needs to figure out: how to engage us between the races. Instead, the entire off-the-track conversation is about doping. This is how you kill a sport.