You don't want to be first, right? You want to be second or third. You don't want to be - Facebook is not the first in social media. They're the third, right? Similarly, you know, if you look at Steve Jobs' history, he's never been first.
Malcolm GladwellWhat interests me about fiction is plot. And what interests me about plot is whether someone tells a story that moves me within the constraints of storytelling. And I have narrowly defined storytelling.
Malcolm GladwellWhat happens when two people talk? That is really the basic question here, because, that's the basic context in which all persuasion takes place.
Malcolm GladwellSo long as the stereotype is used as a way of understanding how to fix the problem as opposed to demonizing a people or writing them off, then I think it's OK.
Malcolm Gladwell