The answer is that we are not helpless in the face of our first impressions. They may bubble up from the unconscious - from behind a locked door inside of our brain - but just because something is outside of awareness doesn't mean it's outside of control.
Malcolm GladwellIf there is one thing I learned by reading Epstein's "The Sports Gene" it is that world-class athletes are, by definition, abnormal: that is, the kind of person capable of competing at that level is necessarily very different from the rest of us physiologically. They are outliers.
Malcolm GladwellWe learn by example and by direct experience because there are real limits to the adequacy of verbal instruction.
Malcolm GladwellI know it sounds hard to believe, but habits laid down by our ancestors persist even after the conditions that created those habits have gone away.
Malcolm Gladwell