What happens when two people talk? That is really the basic question here, because, that's the basic context in which all persuasion takes place.
Malcolm GladwellAnyone who knows the marketing world knows that ideas come and go, and people latch onto things and think of them as a kind of solution.
Malcolm GladwellAsian culture has a profoundly different relationship to work. It rewards people who are persistent.
Malcolm GladwellIf there is one thing I learned by reading Epstein's "The Sports Gene" it is that world-class athletes are, by definition, abnormal: that is, the kind of person capable of competing at that level is necessarily very different from the rest of us physiologically. They are outliers.
Malcolm Gladwell