Insight is not a lightbulb that goes off inside our heads. It is a flickering candle that can easily be snuffed out.
Malcolm GladwellIn a country that never wins anything: in Canada, if one of our athletes so much as makes the final in a World Championship, we declare a national holiday.
Malcolm GladwellThere are moments, particularly in times of stress, when haste does not make waste, when our snap judgments and first impressions can offer a much better means of making sense of the world.
Malcolm GladwellThe Tipping Point is the biography of an idea, and the idea is very simple. It is that the best way to understand the emergence of fashion trends, the ebb and flow of crime waves, or, for that matter, the transformation of unknown books into bestsellers, or the rise of teenage smoking, or the phenomena of word of mouth, or any number of the other mysterious changes that mark everyday life is to think of them as epidemics. Ideas and products and messages and behaviors spread just like viruses do.
Malcolm Gladwell