My writing model is my mother, who is a writer as well. She always valued clarity and simplicity above all else. If someone doesn't understand what you're writing, then everything else you do is superfluous. Irrelevant. If any thoughtful, curious reader finds what I do impenetrable, I've failed.

There can be as much value in the blink of an eye as in months of rational analysis.

When crime drops dramatically in New York for no apparent reason, or when a movie made on a shoestring budget ends up making hundreds of millions of dollars - we're surprised. I'm saying, don't be surprised. This is the way social epidemics work.

No one who can rise before dawn three hundred sixty days a year fails to make his family rich.

Incompetence is certainty in the absence of expertise. Overconfidence is certainty in the presence of expertise.

The Band-Aid solution is actually the best kind of solution because it involves solving a problem with the minimum amount of effort and time and cost.

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire.