The Law of the Few... says that one critical factor in epidemics is the nature of the messenger.

Every cop will tell you that their real job is being a social worker. That's what they do all day. The large majority of police officers in this country never even draw their gun, let alone fire it. They do conflict resolution, right? And if that's their job, why do they need to look like they're an occupying force?

The key to good decision making is not knowledge. It is understanding. We are swimming in the former. We are desperately lacking in the latter.

The key to good decision making is not knowledge... It's whether our work fulfills us.

I'm convinced that ideas and behaviors and new products move through a population very much like a disease does.

..... it would be interesting to find out what goes on in that moment when someone looks at you and draws all sorts of conclusions.

I think actually the marketing community is approaching a crisis: There are just too many messages competing for too little attention. That is the fundamental problem.