I don't think people are averse to thinking about things in a deep way, but we have limited time and opportunity to think about things in a deep way. I think that's why there is an appetite for non-fiction - it gives people the opportunity to reexamine ordinary experience and be smarter about it.
Malcolm GladwellI should point out that I have a picture of Asbel Kiprop as the screensaver on my phone. Is that embarrassing?
Malcolm GladwellAs human beings, we always expect everyday change to happen slowly and steadily, and for there to be some relationship between cause and effect.
Malcolm GladwellClear writing is universal. People talk about writing down to an audience or writing up to an audience; I think that's nonsense. If you write in a way that is clear, transparent, and elegant, it will reach everyone.
Malcolm Gladwell