The conventional wisdom is often wrong. Crime didn't keep soaring in the 1990s, money alone doesn't win elections, and - surprise - drinking eight glasses of water a day has never actually been shown to do a thing for your health. Conventional wisdom is often shoddily formed and devilishly difficult to see through, but it can be done.
Malcolm GladwellAnyone who knows the marketing world knows that ideas come and go, and people latch onto things and think of them as a kind of solution.
Malcolm GladwellPart of me thinks that innovation, real innovation in health care delivery, needs to happen from the bottom to the top.
Malcolm GladwellWhen people reflexively write checks to institutions that have billions of dollars in the bank, they are essentially committing a moral crime. Your money could do good in this world and you're choosing instead to waste it. People have to do a better job of that. You've got to find places where your money's going to do some good and direct your dollars towards that institution.
Malcolm GladwellChoking is about thinking too much. Panic is about thinking too little. Choking is about loss of instinct. Panic is reversion to instinct. They may look the same, but they are worlds apart.
Malcolm Gladwell