A study at the University of Utah found that if you ask someone why he is friendly with someone else, heโll say it is because he and his friend share similar attitudes. But if you actually quiz the two of them on their attitudes, youโll find out that what they actually share is similar activities. Weโre friends with the people we do things with, as much as we are with the people we resemble. We donโt seek out friends, in other words. We associate with the people who occupy the same small, physical spaces that we do.
Malcolm GladwellAnyone who knows the marketing world knows that ideas come and go, and people latch onto things and think of them as a kind of solution.
Malcolm GladwellThere is more going on beneath the surface than we think, and more going on in little, finite moments of time than we would guess.
Malcolm GladwellThere can be as much value in the blink of an eye as in months of rational analysis.
Malcolm GladwellWhen it's easy to make money, you have no incentive to think about development of talent.
Malcolm GladwellWhat we do as a community, as a society, for each other, matters as much as what we do for ourselves. It sounds a little trite, but there's a powerful amount of truth in that, I think.
Malcolm GladwellTake a random group of 8-year-old American and Japanese kids, give them all a really, really hard math problem, and start a stopwatch. The American kids will give up after 30, 40 seconds. If you let the test run for 15 minutes, the Japanese kids will not have given up. You have to take it away.
Malcolm Gladwell