A study at the University of Utah found that if you ask someone why he is friendly with someone else, heโll say it is because he and his friend share similar attitudes. But if you actually quiz the two of them on their attitudes, youโll find out that what they actually share is similar activities. Weโre friends with the people we do things with, as much as we are with the people we resemble. We donโt seek out friends, in other words. We associate with the people who occupy the same small, physical spaces that we do.
Malcolm GladwellThereโs this powerful phrase in the legal world, โDifficult cases make bad law.โ The exception is the difficult case. You canโt generalize them by definition. So although they are fascinating, they donโt solve any problem because theyโre so one of a kind.
Malcolm GladwellIf you're in business it's both a promise and a warning. It says that sometimes little things can cause some little guy to have an overnight success.
Malcolm GladwellThe people who stand before kings may look like they did it all by themselves. But in fact they are invariably the beneficiaries of hidden advantages and extraordinary opportunities and cultural legacies that allow them to learn and work hard and make sense of the world in ways others cannot. It makes a difference where and when we grew up.
Malcolm GladwellWe tend to credit those who create an idea, not those who perfect it, forgetting that it is often only in the perfection of an idea that true progress occurs. Putting sixty-four transistors on a chip allowed people to dream of the future. Putting four million transistors on a chip actually gave them the future.
Malcolm Gladwell