A study at the University of Utah found that if you ask someone why he is friendly with someone else, heโll say it is because he and his friend share similar attitudes. But if you actually quiz the two of them on their attitudes, youโll find out that what they actually share is similar activities. Weโre friends with the people we do things with, as much as we are with the people we resemble. We donโt seek out friends, in other words. We associate with the people who occupy the same small, physical spaces that we do.
Malcolm GladwellSo, it's a very, you know - maybe we're wrong in - you know, we go around thinking the innovator is the person who's first to kind of conceive of something. And maybe the innovation process continues down the line to the second and the third and the fourth entrant into a field.
Malcolm GladwellSince becoming a journalist, each time I engage with subjects I become more radicalized.
Malcolm GladwellI'm necessarily parasitic in a way. I have done well as a parasite. But I'm still a parasite.
Malcolm GladwellThere can be as much value in the blink of an eye as in months of rational analysis.
Malcolm Gladwell