My writing model is my mother, who is a writer as well. She always valued clarity and simplicity above all else. If someone doesn't understand what you're writing, then everything else you do is superfluous. Irrelevant. If any thoughtful, curious reader finds what I do impenetrable, I've failed.
Malcolm GladwellTelevision allows the audience to argue with the creator in a way you don't in a movie.
Malcolm GladwellWe overlook just how large a role we all play--and by 'we' I mean society--in determining who makes it and who doesn't.
Malcolm GladwellShortly after the birth control pill was approved for public distribution, one woman wrote to John Rock, its inventor, "You should be afraid to meet your maker." Rock, despite being Catholic replied, "My dear Madam, in my faith, we are taught that the Lord is with us always. When my time comes, there will be no need for introductions."
Malcolm GladwellLands' End has undergone three major changes over the past couple of decades. The first was the introduction of an 800 number, in 1978; the second was express delivery, in 1994; and the third was the introduction of a Web site, in 1995. The first two innovations cut the average transaction time-the time between the moment of ordering and the moment the goods are received-from three weeks to four days. The third innovation has cut the transaction time from four days to, well, four days.
Malcolm Gladwell