It is those who are successful, in other words, who are most likely to be given the kinds of special opportunities that lead to further success. Itโs the rich who get the biggest tax breaks. Itโs the best students who get the best teaching and most attention. And itโs the biggest nine- and ten-year-olds who get the most coaching and practice. Success is the result of what sociologists like to call โaccumulative advantage.
Malcolm GladwellWhen crime drops dramatically in New York for no apparent reason, or when a movie made on a shoestring budget ends up making hundreds of millions of dollars - we're surprised. I'm saying, don't be surprised. This is the way social epidemics work.
Malcolm GladwellStarting epidemics requires concentrating resources on a few key area. The Law of the Few says that Connectors, Mavens, and Salesman are responsible for starting word-of-mouth epidemics, which means that if you are interested in starting a word-of-mouth epidemic , your resources ought to be solely concentrated on these three groups. No one else matters.
Malcolm Gladwell