Anyone who knows the marketing world knows that ideas come and go, and people latch onto things and think of them as a kind of solution.
Malcolm GladwellOur world requires that decisions be sourced and footnoted, and if we say how we feel, we must also be prepared to elaborate on why we feel that way...We need to respect the fact that it is possible to know without knowing why we know and accept that - sometimes - we're better off that way.
Malcolm GladwellIf people disobey, don't ask what is wrong with them, ask what's wrong with their leaders.
Malcolm Gladwell