Lands' End has undergone three major changes over the past couple of decades. The first was the introduction of an 800 number, in 1978; the second was express delivery, in 1994; and the third was the introduction of a Web site, in 1995. The first two innovations cut the average transaction time-the time between the moment of ordering and the moment the goods are received-from three weeks to four days. The third innovation has cut the transaction time from four days to, well, four days.

A fan is always an outsider. Most sportswriters are not, by this definition, fans. They capitalize on access to athletes. They spoke to Kobe last night, and Kobe says his finger is going to be fine. They spent three days fly-fishing with Brett Favre in March, and Brett says he's definitely coming back for another season.

I interviewed one of the most powerful lawyers in the world and he told me, "At the time, it was the worst thing in the world not to be able to get a job at a fancy law firm, but it's the greatest thing that ever happened in my life." It was a humble acknowledgment of how forces much larger than himself shaped his career. I really wanted to bring that point home.

The Law of the Few... says that one critical factor in epidemics is the nature of the messenger.

If you're in business it's both a promise and a warning. It says that sometimes little things can cause some little guy to have an overnight success.

The first person who throws the rock is a lot more radical than a hundredth person.By the time the riot has attracted a hundred people, you don't have to be nearly as much of a daredevil or a hothead or committed or any of those things to want to engage in a riot.

That is the paradox of the epidemic: that in order to create one contagious movement, you often have to create many small movements first.