Lands' End has undergone three major changes over the past couple of decades. The first was the introduction of an 800 number, in 1978; the second was express delivery, in 1994; and the third was the introduction of a Web site, in 1995. The first two innovations cut the average transaction time-the time between the moment of ordering and the moment the goods are received-from three weeks to four days. The third innovation has cut the transaction time from four days to, well, four days.
Malcolm GladwellClear writing is universal. People talk about writing down to an audience or writing up to an audience; I think that's nonsense. If you write in a way that is clear, transparent, and elegant, it will reach everyone.
Malcolm GladwellOur first impressions are generated by our experiences and our environment, which means that we can change our first impressions... by changing the experiences that comprise those impressions.
Malcolm Gladwell