Lands' End has undergone three major changes over the past couple of decades. The first was the introduction of an 800 number, in 1978; the second was express delivery, in 1994; and the third was the introduction of a Web site, in 1995. The first two innovations cut the average transaction time-the time between the moment of ordering and the moment the goods are received-from three weeks to four days. The third innovation has cut the transaction time from four days to, well, four days.

The biggest mistake we make is trying to square the way we feel about something today with the way we felt about it yesterday. You shouldn’t even bother doing it. You should just figure out the way you feel today and if it happens to comply with what you thought before, fine. If it contradicts it, whatever. Life goes on.

People are in one of two states in a relationship,” Gottman went on. “The first is what I call positive sentiment override, where positive emotion overrides irritability. It’s like a buffer. Their spouse will do something bad, and they’ll say, ‘Oh, he’s just in a crummy mood.’ Or they can be in negative sentiment override, so that even a relatively neutral thing that a partner says gets perceived as negative.

Basketball is an intricate, high-speed game filled with split-second, spontaneous decisions. But that spontaneity is possible only when everyone first engages in hours of highly repetitive and structured practice--perfecting their shooting, dribbling, and passing and running plays over and over again--and agrees to play a carefully defined role on the court. This is the critical lesson of improve, too, and it is also a key to understanding a puzzle of Millennium Challenge: spontaneity isn't random.

If you want to bring a fundamental change in people's belief and behavior...you need to create a community around them, where those new beliefs can be practiced and expressed and nurtured.

The injunction to be nice is used to deflect criticism and stifle the legitimate anger of dissent.

When writing, you can't break physical rules. You can't have people come back from the dead. That's cheating. I am a kind of narrative fundamentalist in many ways.