The first person who throws the rock is a lot more radical than a hundredth person.By the time the riot has attracted a hundred people, you don't have to be nearly as much of a daredevil or a hothead or committed or any of those things to want to engage in a riot.
Malcolm GladwellAnd my advice for college graduates is don't reflexively give money to your alma mater, something particular to Americans that I find extraordinary. Take Princeton, for example - it has more money on a per capita basis than any educational institution in the history of educational institutions. There is no scenario where it can spend all the money its endowment generates every year. If there is anyone who gives a single dollar to Princeton, they have completely lost their mind. I will say that without reservation.
Malcolm GladwellLands' End has undergone three major changes over the past couple of decades. The first was the introduction of an 800 number, in 1978; the second was express delivery, in 1994; and the third was the introduction of a Web site, in 1995. The first two innovations cut the average transaction time-the time between the moment of ordering and the moment the goods are received-from three weeks to four days. The third innovation has cut the transaction time from four days to, well, four days.
Malcolm GladwellIf you're in business it's both a promise and a warning. It says that sometimes little things can cause some little guy to have an overnight success.
Malcolm Gladwell