So the first task of a police force is not to fight crime and enforce the law. It is to establish legitimacy with the law-abiding citizenry and then fight crime and enforce the law.

In a country that never wins anything: in Canada, if one of our athletes so much as makes the final in a World Championship, we declare a national holiday.

Courage is what you earn when you've been through the tough times and you discover they aren't so tough after all.

The goal of storytelling should be to make stories as ubiquitous as music.

What happens when two people talk? That is really the basic question here, because, that's the basic context in which all persuasion takes place.

Ideas and products and messages and behaviors spread just like viruses do.

There is more going on beneath the surface than we think, and more going on in little, finite moments of time than we would guess.