So the first task of a police force is not to fight crime and enforce the law. It is to establish legitimacy with the law-abiding citizenry and then fight crime and enforce the law.

Acquaintances represent a source of social power, and the more acquaintances you have the more powerful you are.

An incredibly high percentage of successful entrepreneurs are dyslexic. That's one of the little-known facts.

The act of facing overwhelming odds produces greatness and beauty.

Arousal leaves us mind-blind.

What happens when two people talk? That is really the basic question here, because, that's the basic context in which all persuasion takes place.

The conventional wisdom is often wrong. Crime didn't keep soaring in the 1990s, money alone doesn't win elections, and - surprise - drinking eight glasses of water a day has never actually been shown to do a thing for your health. Conventional wisdom is often shoddily formed and devilishly difficult to see through, but it can be done.