If you're in business it's both a promise and a warning. It says that sometimes little things can cause some little guy to have an overnight success.
Malcolm GladwellGiants are not what we think they are. The same qualities that appear to give them strength are often the sources of great weakness.
Malcolm GladwellThe answer is that we are not helpless in the face of our first impressions. They may bubble up from the unconscious - from behind a locked door inside of our brain - but just because something is outside of awareness doesn't mean it's outside of control.
Malcolm GladwellAffect, Imagery, Consciousness, a four-volume work so dense that its readers were evenly divided between those who understood it and thought it was brilliant and those who did not understand it and thought it was brilliant.
Malcolm Gladwell