We can unravel the logic behind who succeeds and who doesn't.

Through embracing the diversity of humans beings, we will find a sure way to true happiness.

The key to good decision making is not knowledge... It's whether our work fulfills us.

Ideas and products and messages and behaviors spread just like viruses do.

You don't want to be first, right? You want to be second or third. You don't want to be - Facebook is not the first in social media. They're the third, right? Similarly, you know, if you look at Steve Jobs' history, he's never been first.

The entire principle of a blind taste test was ridiculous. They shouldn't have cared so much that they were losing blind taste tests with old Coke, and we shouldn't at all be surprised that Pepsi's dominance in blind taste tests never translated to much in the real world. Why not? Because in the real world, no one ever drinks Coca-Cola blind.

If you are going to do something truly innovative, you have to be someone who does not value social approval. You can't need social approval to go forward. Otherwise, how would you ever do the thing that you are doing?