There is a simple way to package information that, under the right circumstances, can make it irresistible. All you have to do is find it.

I interviewed one of the most powerful lawyers in the world and he told me, "At the time, it was the worst thing in the world not to be able to get a job at a fancy law firm, but it's the greatest thing that ever happened in my life." It was a humble acknowledgment of how forces much larger than himself shaped his career. I really wanted to bring that point home.

Visionaries are limited by their visions.

In order to get one of the greatest inventions of the modern age, in other words, we thought we needed the solitary genius. But if Alexander Graham Bell had fallen into the Grand River and drowned that day back in Brantford, the world would still have had the telephone, the only difference being that the telephone company would have been nicknamed Ma Gray, not Ma Bell.

There's no idea that can't be explained to a thoughtful 14-year-old. If the thoughtful 14-year-old doesn't get it, it is your fault, not the 14-year-old's.

The values of the world we inhabit and the people we surround ourselves with have a profound effect on who we are.

Those three things - autonomy, complexity, and a connection between effort and reward - are, most people will agree, the three qualities that work has to have if it is to be satisfying.