There is a simple way to package information that, under the right circumstances, can make it irresistible. All you have to do is find it.

...mediocre people find their way into positions of authority...because when it comes to even the most important positions, our selection decisions are a good deal less rational than we think.

I should point out that I have a picture of Asbel Kiprop as the screensaver on my phone. Is that embarrassing?

The iPod is clearly a tipping point (and I'm not quite sure it is a wholly positive development), because it is a revolution in the way that we consume creative property, which I would call art. It has radically changed the relationship between the artist and the audience, how money changes hands, and how much money changes hands. Music was the first, and books are coming next. The Kindle or some form of electronic book is clearly inevitable, and it will massively reshape how books are sold, who pays for them, and how they're consumed. It is going to be really fascinating.

As human beings, we always expect everyday change to happen slowly and steadily, and for there to be some relationship between cause and effect.

The difference isn't resources, it's attitude.

The answer is that the success of any kind of social epidemic is heavily dependent on the involvement of people with a particular and rare set of social gifts.