Character isn't what we think it is or, rather, what we want it to be. It isn't a stable, easily identifiable set of closely related traits, and it only seems that way because of a glitch in the way our brains are organized. Character is more like a bundle of habits and tendencies and interests, loosely bound together and dependent, at certain times, on circumstance and context.
Malcolm GladwellCourage is what you earn when you've been through the tough times and you discover they aren't so tough after all.
Malcolm GladwellStarting epidemics requires concentrating resources on a few key area. The Law of the Few says that Connectors, Mavens, and Salesman are responsible for starting word-of-mouth epidemics, which means that if you are interested in starting a word-of-mouth epidemic , your resources ought to be solely concentrated on these three groups. No one else matters.
Malcolm GladwellIf you look at the careers of great entrepreneurs and you look at the moment they took their plunge, the plunge is rarely a great financial or material risk, itโs a social risk. At the moment they started their new businesses, everyone around them said โyouโre an idiotโ.
Malcolm Gladwell