It was a joke, okay? If we thought it would actually be used, we wouldn't have written it!

Over the next 10 years, I expect many more industries to be disrupted by software, with new world-beating Silicon Valley companies doing the disruption in more cases than not.

In the startup world, you're either a genius or an idiot. You're never just an ordinary guy trying to get through the day

People tend to think of the web as a way to get information or perhaps as a place to carry out e-commerce. But really, the web is about accessing applications.

China is very entrepreneurial but has no rule of law. Europe has rule of law but isn't entrepreneurial. Combine rule of law, entrepreneurialism and a generally pro-business policy, and you have Apple.

There's always more demands than there's time to meet them, so it's constantly a matter of trying to balance them

It was a joke, okay? If we thought it would actually be used, we wouldn't have written it!