The smartphone revolution is under-hyped, more people have access to phones than access to running water. We've never had anything like this before since the beginning of the planet.

Around '93, '94, the conventional wisdom about the Internet was that it was a toy for academics and researchers. So it was very, very underestimated for about two years.

It was a joke, okay? If we thought it would actually be used, we wouldn't have written it!

There is a constant need for new systems and new software.

China is very entrepreneurial but has no rule of law. Europe has rule of law but isn't entrepreneurial. Combine rule of law, entrepreneurialism and a generally pro-business policy, and you have Apple.

Only two people have been on the cover of Time Magazine in bare feet. I'm one, the other is Gandhi.

A lot of things you want to do as part of daily life can now be done over the Internet.