I like to take on the thing I don't like at the moment. I like to find something that looks wrong or feels off, something that I would never have done in the past, like brocade. And then all of a sudden, if we can make brocade work, then we've really done something, because I hate it. And that's just a reference. I don't actually hate brocade.

I do think that in order for a company to be interesting to the investment community, there needs to be a plan; there needs to be a bigger retail footprint. There needs to be this idea - DNA, lifestyle, words I hate.

Even mistakes can get you one step further.

When you see a fashion show, you see those seven minutes of what was six months of tedious work of, you know, going up an inch and down an inch, changing it from one shade of red to another shade of red. So it's the same as any creative process. The result is what we see, but the process is really labor intensive and work.

But in another, I think a woman's going to go into a shop to find a coat or a jacket and I just don't think she's not going to go into a shop because of a bad review she probably didn't even read.

It's quite nice to see that I didn't have to change who I was to reach two very different types of people.

The red carpet doesn't interest me. I think people become all the same; it's like everyone posing from the three-quarter angle in some low-cut, fitted dress; it's all the same.