I like to take on the thing I don't like at the moment. I like to find something that looks wrong or feels off, something that I would never have done in the past, like brocade. And then all of a sudden, if we can make brocade work, then we've really done something, because I hate it. And that's just a reference. I don't actually hate brocade.

It's funny because every time I go to a shoot, and I have clothes on, they inevitably come off. I just did one recently and the stylist was like, "So..." and you just know that they are going to get to the point where they say "Can you take your clothes off?"

To me, beauty and makeup and color is like the finishing touch on everything.

I don't think there is just one Louis Vuitton woman. That is why, for the fall/winter 2011 show, I loved the idea of lots of different characters - a wife, a mistress, a girlfriend - stepping out of the row of hotel elevators.

But I'm blessed to work with great people. I collaborate with brilliant stylists both here and in Paris. I work with a great design team. I really allow everyone to bring their ideas. I almost rely on them to inspire me.

I think scent is sensual. I guess evoking a mood or a spirit is key, and I think with the women's fragrances we have evoked different types, moods or sensibilities of a woman - whether it's Daisy with the sweetness and the innocence or Lola which is more provocative, sexy and sultry.

The attention toward me is basically because of what we've built as a company. If we built a pile of crap then nobody would care what I ate for lunch.