I always wanted to be a fashion designer so I just have to remember that as long as I'm doing it I'm living the dream.

I love to design for women, it's really open and very free. I always think of my friends. I think of both fictitious characters, real people from the past and the present. I am not a woman, but I find women so beautiful and so fascinating.

But the customer is the final, final filter. What survives the whole process is what people wear. I'm not interested in making clothes that end up in some dusty museum.

One thing that is exciting about fashion is the surprise element. People don't know what they want. They just know when they see it.

I don't know, but I always loved that image of a girl putting toenail polish on a guy - her boyfriend, or something like that. Or a guy waking up in the morning and reaching over and putting on his girlfriend's shirt. Like Keith Richards putting on one of Anita Pallenberg's blouses, or Courtney Love putting nail polish on Kurt Cobain.

I like the sort of 'nothingness' of the jeans and the T-shirt. I feel that's about as close as I can get to the future because it seems like something so old that will always be, so I feel it's a safe bet for the future.

The attention toward me is basically because of what we've built as a company. If we built a pile of crap then nobody would care what I ate for lunch.