I'd like to believe that the women who wear my clothes are not dressing for other people, that they're wearing what they like and what suits them. It's not a status thing.

I don't love Photoshop; I like imperfection. It doesn't mean ugly. I love a girl with a gap between her teeth, versus perfect white veneers. Perfection is just... boring. Perfect is what's natural or real; that is beauty.

I like people who have a sense of individuality. I love expression and anything awkward and imperfect, because that’s natural and that’s real.

I always say that I'm not the director, I'm part of the team.

What's worked for me is not quitting and being passionate about what I do and not giving up - and when I don't believe in myself, turning to others who believe in me.

I think scent is sensual. I guess evoking a mood or a spirit is key, and I think with the women's fragrances we have evoked different types, moods or sensibilities of a woman - whether it's Daisy with the sweetness and the innocence or Lola which is more provocative, sexy and sultry.

The Louis Vuitton woman is more about a quality - a quality within some women that needs to come forward, to be noticed and recognised.