Over many generations, fortunes in the business world were made through buying and selling products in physical stores. Internet fortunes have been made buying and selling products online.

Internet entrepreneurs are using technology at every level of their company - from a one-person agency to a small firm, the newest technological advances are interwoven throughout every aspect of Internet-based businesses.

Traditional horizontal search engines cannot always identify the target audience, niche or vertical industry of a page or site. Vertical search engines address this issue by the nature of their design. They identify sites according to more specific criteria and sometimes even by human input.

In direct navigation, users type exactly what they are looking for in the browser's web address field. This could be the exact domain name or web address. Millions of people do this, emphasizing the need for on- and off-line marketing and branding.

Whenever one or more components of a company's business model changes, new business models are created for supporting companies. The changes might involve niches served, new marketing angles or improved value propositions.

Many people bypass search engines altogether and still find what they're looking for online. These Internet surfers are using direct navigation.

I ended up buying business.com for $150,000 because I wanted to make it a magazine. It would have been a 'Time'-type magazine: how to do business on the Internet. And I was offered a lot of money for that domain. I played two buyers against each other.