I always use a really simple analogy: if you're putting organic food on your table because you care about eating well, shouldn't you be trying to do the same with what you're putting on your body? Our skin is our biggest organ. Everyday you are absorbing things through it. The way that a cream without the right ingredients can affect you, everything you put on your skin matters.

If you feel good about your clothes, you get excited. And I want women to feel good when they're wearing my clothes - not just because they're beautiful, but because the process and every step involved in making them is incredibly thoughtful. You can be proud wearing them.

People aren't buying blindly anymore, they want transparency. They want to know informed about where their clothes were made. I think that's why we have a loyal clientele.

I've always been very aware of environment. When I was a kid I wanted to be a marine biologist until I realized I hated being underwater. I think a lot of that came from traveling and seeing the levels of waste produced by so many factories around the world.

There's strength in numbers. One designer isn't going to change everything. Everyone has to demand that their materials are being sustainably sourced. Just like how cosmetic companies won't test on animals, there have to be benchmarks that we can all adopt.

Knowledge creates the demand. The more people know about it, the more people will be interested and demand for things to be produced in a careful, conscious way.

It became very important for me to stand up and design with a conscience for environment, you know? Just because you like clothes doesn't mean that you have to throw your principles out the window.