I don't follow trends - it's more of an instinct thing. Honestly, I'm kind of my own worst client. I wake up and go, "I have nothing to wear!" But that's what makes it interesting. I ask, what would make me feel good? I think it's a constant challenge because clothes are so personal. For me, my clothes are related to my mood. If I feel like I'm not wearing the right thing, I don't feel confident. I think it's in everybody's psyche.

I've always been very aware of environment. When I was a kid I wanted to be a marine biologist until I realized I hated being underwater. I think a lot of that came from traveling and seeing the levels of waste produced by so many factories around the world.

People aren't buying blindly anymore, they want transparency. They want to know informed about where their clothes were made. I think that's why we have a loyal clientele.

I always use a really simple analogy: if you're putting organic food on your table because you care about eating well, shouldn't you be trying to do the same with what you're putting on your body? Our skin is our biggest organ. Everyday you are absorbing things through it. The way that a cream without the right ingredients can affect you, everything you put on your skin matters.

I think information is key and at the end of the day it doesn't matter if it's sustainable or not to a consumer, most of the time, they just want to know that it's beautiful. So we have to serve those people with desirability and conscientiousness at the same time, it's a challenge.

For us, every day is Earth Day. It's like with Women's Day recently, I said, "Every day is women's day - we're women!" It's something that we sort of take for granted.

There are social and environmental impacts. You might be working with a factory that underpays its staff or mistreats its workers, or mishandles the dyes. I think that conscious fashion, fashion for our soul, needs to keep pushing that needle towards being better and more mindful.